The co-founder of natural hair-care line Miss Jessie’s, Titi Branch, is dead.Titi who's in her 45 committed suicide due
to asphyxia .
Her sister and business partner, Miko, and the Miss Jessie’s brand sent
out tweets early yesterday in her memory. Although there is no official
statement from the family yet, but Washington Post has made it known that a
family friend has confirmed that titi is dead.
Titi and her sister, Miko Branch opened their Brooklyn salon in
1997 and, in 2004, they launched a hair-care line. The ‘Miss Jessie’
trademark is the name of their grandmother. The sisters are known for
pioneering natural hair revolution amongst women and they have helped
women understand, style, and care for their natural strands during a
time when conversations on this topic were still unheard.
The hair brand has grown tremendously over the years. Since its
debut, it has become something of a household name, finding a place on
the shelves of major retailers like Target, Walmart, and Ricky’s NYC.
Titi created one of the company’s most beloved products: Curly Pudding, a
curl enhancer that has won several awards, including Allure’s 2009 Best
of Beauty and Shecky’s 2008 Best Wave Enhancer.
“We want to be part of [our customer's] journey and experience,
while at the same time growing the brand and maintaining our integrity
in the market,” Titi stated on Miss Jessie’s site. “When we get letters
and emails from customers saying how our product and our message has
changed their life and given them confidence to express their
individuality — that’s what makes all the hard work we’ve put into Miss
Jessie’s worth it.”
The natural hair community has undoubtedly suffered a major loss
today, and Titi, with all of her charisma and knack for innovation, will
be greatly missed.
SOURCE: www.naij.com
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